Seemingly eons ago, the word, "mark," was born. It was in the 19th century era of the carnival barker that the practice of labeling "marks" originated. Once a victim proved his suckerhood, a shell games operator would slap him on the back with a chalk-filled hand, thus making him identifiable to the other crooked operators on the midway. The carnival con man of the day usually got away with these small-time scams because local authorities wrote such thievery off, "because they'll be gone in 3 days."
This practice has evolved. No longer must you worry about such messy tracking methods. The skilled con man, now a polished orator, resorts, largely, to spellbinding prose, a strictly verbal assault on your common sense. So, how do you keep the chalk off your back? How do you now detect when you are about to be ripped off?
Listen closely to the language. Hear each and every word penetrating your ears, on into your head, circulating about your cerebrum seeking analytical judgment. When the con man thinks he has got you in his cross-hairs, certain words will spill forth from his lips. Like the intellectual who uses more words than necessary, he will try to overwhelm you with his charm, wit, and charisma, along with his verbosity. Measure him, and what he says, carefully. Examples of the words:
- Anyone can make a killing. Anyone? C'mon. Obvious, even though the con man thinks, a good slogan will stop researh for 10 years. It's still tried, over and over again.
- Sure-fire. Automatic. Easy money. Airtight. Painless. Foolproof.. Safe. Sure, these words reassure alright. Don't they? Anyone who falls for this claptrap probably also believes in the tooth fairy, Santa Clause, and truthful politicians.
- Confidential. Secret. Then, you must ask yourself, why in the world is he about to spill all of this to a neophyte stranger like me?
- Removes risk. Risk-free. What? Come again. You're thinking, every morning when I leave the house I must drive carefully to avoid hitting somebody. When I get to work I must avoid second hand smoke. I must be careful not to cut myself when using a knife to peel an orange at coffee break. At lunch time I must be sure the potato salad hasn't been standing out too long, to avoid food poisoning. And, on my way home I risk what my husband might think when he sees the fishnet stockings and miniskirt I just bought and am wearing--will he think I was wearing these before I got to work, with a specific purpose in mind?. And, now this guy wants me to invest $10,000 with him and tells me there is no risk?
- Lazy way. Easy money. Painless. Automatic. Huh? As in the Geico commercials on TV, so easy a cave man can do it?
- This is not a get-rich-quick scheme. When you hear this you can be sure it is just that: a get-rich-quick scheme. Whom to acquire this elusive wealth? Why, the con man, naturally.
- Insider. Magic. No-brainer. You would have to be living vicariously through the eyes of a gypsy tea leaf reader to believe these words.
- Win / win. When you hear this think, lose / lose.
- Money machine. Offshore. Cookie-cutter. Dead cat bounce. Components of a legal thriller? Sounds more like language uttered by Tony Soprano and his gang of thugs.
In essence, it's best to be certain the con man's words fall only into an echo chamber as you turn and walk away. Be sure to avoid taking a friendly pat on the back on your way out.
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You see, the admiration can come as early as childhood when kids see or notice how one or both of their parents and older siblings are fascinated about the said stock car racing. Maybe it runs in the family. A racing car set with remote-controlled toy cars can be a perfect gift for the kids. What's great about this is that parents can play along with their children using these toys inspired by the motorsport that they are a fan of. That's a great opportunity to create bonding moments.
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When they become professionals, they can have a very lucrative career in racing industry. It should also be noted that with sufficient skills, experience, education and a good reputation, they can acquire an excellent salary. When they become professional race car drivers, they will also get a taste of fame aside from great pay. Most of these professionals are considered adult fans and have admired the sport since their childhood.
Now you see how this particular stock car racing can capture the hearts of everyone from different age groups and both genders. With audiences that huge, no wonder it's considered as the most popular motorsport in the United States. It also sanctions races in Canada and Mexico.
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Internet marketing, for numerous individuals, is really a world of its own, confusing and befuddling business owners with its complications because its creation. For auto repair shops that are used to performing their marketing face-to-face with their customers, it may be even much more like a dark abyss.
Using internet marketing for your auto repair shop doesn't have to be fast so scary, however. There are a few tools and actions to take on-line to immediately get began bringing in new customers.
Create a Business Web site
Any self-respecting business in today's time has to have a business web site to be taken seriously. Customers can go to your website for hours, rates, services and products provided, as well as company updates about new equipment being installed or perhaps a brand new safety policy that makes your shop safer than ever for their precious car. Your business website does not have to be flashy and showy, but it does need to appear expert. A expert marketer can assist with that for a fairly small fee. Once a business website is established, it is simply a matter of updating it regularly for your customers' benefit.
Discover Social Networking
Social networking is not only for high school friends and childish games anymore. Many social networking sites can be credited with discovering musical talent, spreading the word about serious events like Amber Alerts, as well as raising cash for charities. Using social networking sites to your auto repair shop's advantage can increase exposure for your business while encouraging new clients to come in and ask you to repair their car. It is also a unique chance to drive traffic to your new business web site from the very first step above, and provide basic information for individuals who need your services.
Build a Professional Network
Creating a expert network on-line is a small much more complex than the very first two tools, but just as profitable in the long run. Just like an in-person network, building a network online can include locations like auto supply shops, mechanics who specialize in automobiles your services cannot repair, as well as local teams and charities who use you as a sponsor. Expert networking websites like LinkedIn provide you with the chance to build a network with out stepping foot outside your office, leading to coordination on bigger projects and word-of-mouth recommendations from your contacts to possible customers and clients. These valuable tools have the capacity to keep bringing in a profit for numerous months after they're established, and can be fantastic marketing tools for auto repairs shops of all kinds.